Irene is VP, Marketing Operations, Major League Baseball in 2022 (formerly a Director at PwC Advisory and is a part of the Consumer Markets Customer practice).
Irene is responsible to establish new capabilities to streamline marketing through planning, information sharing, and broader collaboration within and outside of Marketing.
Irene is a versatile leader of customer-centric initiatives from strategy through execution. She connects cross-functional ideas and teams to determine viable paths forward that balance risks with rewards. She builds collaborative environments through transparent communications to facilitate delivery of company priorities. Irene leads and mentors teams for high-performance. She delivers results in marketing, technology, and other functions for travel, consumer products, and multiple other industries.
She has over 17 years of experience (10 in management consulting) in creating engaging user experiences to facilitate customer action and loyalty. Irene has worked extensively with clients in the travel, industrial manufacturing, and professional services industries on a wide range of challenges from customer-centric strategies and member engagement to IT roadmapping and software delivery. She is proud to regularly see both her clients and their customers interact with a number of digital and physical capabilities that she has helped them to enable.
Prior to her consulting career, Irene served as an account director at interactive marketing firm Nurun, and a multimedia producer/developer at FOXSports.com and W.W. Norton & Company. She has also provided public relations as the sports information director for Amherst College, where she earned a B.A. in chemistry and history. Irene earned her M.B.A. and a Master of Science in Information from the University of Michigan.